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How SMEs Leverage ESG to Drive Revenue, Cut Costs and Win More Business
Wednesday, August 13, 2025
Webinar | 2:00 p.m.- 3:00 p.m. ET
Environmental, Social and Governance (ESG) isn’t just for large corporations anymore. Today, OEMs and Tier 1 suppliers are going carbon-neutral. But here's the thing: most of their carbon footprint comes from their suppliers (Scope 3). This means that they are making ESG a requirement across their supply chains, and small and mid-sized manufacturers are feeling the pressure.
But here’s the good news: many manufacturers are already doing ESG-related activities, such as improving worker safety, reducing waste and running an ethical business. They just haven’t structured those efforts in a way that aligns with evolving customer expectations.
This practical, jargon-free webinar is tailored specifically for owners and leaders of small and mid-sized manufacturers. You’ll leave with a clear understanding of what ESG truly means, why it is important, and how to take simple, low-cost steps to turn your current efforts into a competitive edge.
What You’ll Learn
- What ESG really means (and how it differs from sustainability, CSR, and ISO 14001)
- Why large customers are requiring ESG—and how SMEs can respond without big budgets
- How ESG can help you win new business, reduce costs and improve operational performance
- A six-step roadmap (The Six Pillars) any SME can use to get started
- How to identify ESG priorities that matter most to your customers and team
Benefits for Attendees
- Learn how to turn ESG from a burden into a business opportunity
- Discover simple actions that improve both compliance and competitiveness
- Get a free self-assessment tool to evaluate your current ESG practices
- Gain insights into future buyer expectations and how to stay ahead
- Connect directly with an ESG expert for ongoing support
Whether you’re just starting to explore ESG or looking to align your current efforts with customer demands, this webinar offers the clarity and confidence you need to take the next step.
SPEAKER
Robert Ciranna, President, True North Sustainable Growth
Robert Ciranna is a certified ESG specialist and president of True North Sustainable Growth. He brings 40 years of experience in the manufacturing sector, with a background in engineering, global sales and sustainability. He has held leadership roles at Fortune 500 companies, including Sherwin-Williams, Akzo Nobel, Parker Lord, Henkel, and Ford Motor Company.
Robert helps small and mid-sized manufacturers develop practical, cost-effective ESG programs that meet customer expectations, reduce risk and drive profitable growth. He is the author of two revenue-focused books: The Six Pillars of Sustainable Growth, a roadmap for implementing ESG in manufacturing, and The Six Pillars of Sales Excellence, a guide to accelerating revenue and market share.
He holds degrees in chemistry and chemical engineering from Miami University (Ohio) and the University of Michigan, and has earned ESG certification. Robert combines technical expertise with real-world business insight to make ESG accessible, actionable and aligned with business results.
REGISTRATION INFORMATION
PMA Members: Free
Nonmembers: $49
Questions? Contact Connie King, workforce development director, PMA.