Education
& Events
Sales and Marketing Roundtable 2023
Tuesday, March 21, 2023 - Wednesday, March 22, 2023
Cleveland, OH & Virtual
PMA’s Sales and Marketing Roundtable will give you the necessary tools to hone your skills, gain new insight and tackle obstacles that impact your goals and objectives. The roundtable will include interactive discussions, multiple presentations from sales and marketing experts, and the opportunity to engage with colleagues in the metalforming industry.
AGENDA
Tuesday, March 21, 2023
2:00 p.m. Welcome and Review of Antitrust Guidelines
Mike Vohland, Vice President of Sales/Publisher, Precision Metalforming Association/MetalForming Magazine
2:05 p.m. Personal Introductions and Identifying Pain Points
2:30 p.m. Website Development and Digital Marketing for Industrial Companies
Josh Blankenship, Strategies Manager, TopSpot Internet Marketing
The internet gives today’s industrial buyers and engineers access to more resources and information than ever before. Millennials are growing into more authority, and digital channels continue to grow in influence. The world is changing rapidly.
Manufacturers today benefit greatly from long-time customer relationships built on reputation. But how can they ensure they are positioned to diversify and grow their business in the coming years?
It’s critical that today’s manufacturers understand how to leverage modern digital marketing channels, the latest in website design, content strategy and techniques for measuring lead generation to help them grow tomorrow.
3:30 p.m. Break
4:00 p.m. Roundtable Discussion and Hot Button Topics
5:15 p.m. Depart for Dinner
5:30 p.m. Dinner at Wild Eagle Saloon
5001 East Royalton Rd., Broadview Heights
Wednesday, March 22, 2023
8:30 a.m. Breakfast
9:00 a.m. Economic Outlook
Omar Nashashibi, Partner, The Franklin Partnership, LLC
*Virtual Presentation
10:15 a.m. Roundtable Discussion and Hot Button Topics
12:00 p.m. Lunch
12:30 p.m. Reshoring Is Surging. How Your Company Can Benefit.
Harry Moser, President, Reshoring Initiative
1.6 million jobs have been reshored since 2010. Increasing geopolitical tensions add further motivation. Shorter supply chains are lower risk and are more profitable for about 25% of products that OEMs now import. Find out how to benefit from the trend.
Takeaways include how to:
- Identify the products most eligible to reshore.
- Quantify the costs and risks of offshoring, the total cost.
- Find companies that import what you make. Sell to them.
- Convince companies to reshore and buy from you. Help them see even a slightly higher total cost as insurance against geopolitical risk.
- Get publicity for helping customers reshore.
- Strengthen skilled workforce recruitment.
2:00 p.m. Roundtable Discussion and Hot Button Topics
4:00 p.m. Closing Remarks/Adjourn
Mike Vohland, Vice President of Sales/Publisher, Precision Metalforming Association/MetalForming Magazine
SPEAKERS
Josh Blankenship, Strategies Manager, TopSpot Internet Marketing
Since joining TopSpot in 2013 as an SEO specialist, Josh Blankenship has continued to grow inside the organization holding various roles from team lead to business development and sales. Josh currently assists in bridging the gap between TopSpot’s sales and digital marketing teams as they consistently help their clients develop new revenue streams by implementing practical SEO and PPC strategies derived from user behavior metrics.
Harry Moser, President, Reshoring Initiative
Harry Moser founded the Reshoring Initiative to bring manufacturing jobs back to the United States after working for GF AgieCharmilles, starting as president in 1985 and retiring at the end of 2010 as chairman emeritus. Largely due to the success of the Reshoring Initiative, Harry was inducted into the IndustryWeek Manufacturing Hall of Fame 2010 and was named Quality Magazine’s Quality Professional of the year for 2012. Harry participated actively in President Obama’s January 2012 Insourcing Forum at the White House, won the January 2013 The Economist debate on outsourcing and offshoring, and received the Manufacturing Leadership Council’s Industry Advocacy Award in 2014. He received a BS in Mechanical Engineering and an MS in Engineering at MIT in 1967 and an MBA from U. of Chicago in 1981.
Omar Nashashibi, Partner, The Franklin Partnership, LLC
Omar Nashashibi is a founding partner of The Franklin Partnership, LLC, the bipartisan Washington, D.C.-based government relations firm that represents PMA’s interests before Congress and the Administration.
Omar has more than 20 years of experience working with policymakers, politicians and the media. Prior to The Franklin Partnership, Omar worked for the Office of Management and Budget. Earlier in his career, he served as a research assistant at the Institute for Public Accuracy, promoting policy to the media. In 1995, he began his career in Washington, D.C. covering congressional and agency hearings for a nationwide nonprofit publication.
FACILITATOR
Mike Vohland, Vice President of Sales/Publisher, Precision Metalforming Association/MetalForming Magazine
Mike Vohland has extensive experience in the business-to-business publishing industry. Before joining PMA in January 2020, he worked at Gardner Business Media where he held positions as publisher, associate publisher and district sales manager over a 20-plus-year career. At PMA, Mike oversees the production of PMA’s publication—MetalForming magazine—and growth of association membership.
ROUNDTABLE LOCATION
Precision Metalforming Association
6363 Oak Tree Blvd.
Independence, OH 44131
HOTEL ACCOMMODATIONS
Holiday Inn Cleveland-S Independence
6001 Rockside Rd.
Independence, OH 44131
216-524-8050
Room rate: $104 per night plus applicable taxes
Complimentary self-parking is available onsite.
REGISTRATION INFORMATION
Register by March 5, 2023, and save $50.
In-Person/Virtual
PMA Member: $399
Nonmember: $599
After March 6, 2023
In-Person/Virtual
PMA Member: $449
Nonmember: $649
Questions? Contact Julia Gannon at 216-901-8800 ext. 145.
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